LAYING THE FOUNDATION
In the first week of the course, we will cover choosing a name for your business, incorporating it with the state of Georgia, finding a domain name for your website as well as establishing necessary financial and tax documentation for your new business
In week two, we focus on all things money-related. Topics include setting product/service prices, determining profits, operational costs, expenses, creating policies, and more!
MARKETING + COMMUNICATIONS
In week three we will explore your target audience, your unique competitive advantage, and how to reach your ideal audience. We will also determine how your audience will contact you and create business phone numbers, email addresses, customer service hours and more. We will also cover customer service etiquette and best practices.
Week four is all about establishing the meat of your business - your brand! This week we will create your mission statement, slogan, brand identification worksheet, as well as go over best practices for creating a memorable visual appearance for your business.
WEB DESIGN FOUNDATION
In week five, we will begin to explore the Shopify E-Commerce platform in a two-part series. The first part of the series is dedicated to deep-diving into the admin area as well as set-up all legal, tax, shipping and business information.
WEB DESIGN FOUNDATION - part 2
We will conclude the second part of the web design series in week six. This week we will cover everything from a design aspect. Changing the colors, graphics, and overall look and feel of the website to match your brand.
In week seven, we will cover all things social media. We will create accounts, determine the best types of posts for your business, develop a social media strategy and go over best practices to grow your business on the web.
PROMOTIONS + LAUNCH
Week eight is all about developing a launch strategy for your new business, and creating a sales, promotions and profit roadmap for the next three months of business.
Upon conclusion of the program, students receive a certificate of completion during our graduation mixer. Entrepreneurs are encouraged to invite their friends and family.